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Our Team

Expertise, Solutions... Success!  Here is the team that brings decades of knowledge and expertise to satisfied providers throughout the United States.

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Rick Stephan, Principal

Rick Stephan has been in the continuing care, assisted living, and healthcare profession for over thirty years. Prior to the establishment of RICKSTEPHAN & Associates, he was a founder, President, and Chief Executive Officer of NewSeasons Assisted Living Communities. Under his leadership, the company successfully completed a five-year business development plan that resulted in the construction and acquisition of 1,600 beds in the mid-Atlantic region. Throughout the five years of his tenure, NewSeasons consistently met its budgeted income and expenses.

Throughout his career, Rick has planned and executed the development, marketing, start-up, and management of continuing care communities, assisted living communities and skilled nursing facilities. The following are just a sampling of the communities in which Rick was integral to the development, start-up and ongoing management. These highly regarded communities continue to be the first choice of many seniors:

* Rydal Park: Abington, Pennsylvania
* Cathedral Village: Philadelphia, Pennsylvania
* Sherwood Oaks: Cranberry, Pennsylvania
* Waverly Heights: Gladwyne, Pennsylvania
* White Horse Village: Edgemont, Pennsylvania
* Longwood at Oakmont: Oakmont, Pennsylvania

In addition, Rick also served as Chief Operating Officer of The Longwood Group, developers, marketers and managers of continuing care retirement communities. Through his former consulting firm, Gerontological Management Services, he directed sales and marketing engagements in Port Richey, Florida; Winterhaven, Florida; St. Charles, Missouri; and Atlanta, Georgia.

Rick was a founder of the Pennsylvania Assisted Living Association (PALA), a past president of the Pennsylvania Association of Non-Profit Homes for the Aging (now LeadingAge), Chairman of the Pennsylvania Governor's Ombudsman Program and a member of the executive committee of the American Association of Homes for the Aging (now LeadingAge).

He has been adjunct faculty with North Texas State University's graduate program in gerontology and the University of Pittsburgh's Graduate School of Public Health.

Rick is a presenter to the Royal Surgical Aide Society, London, UK and is an advisor to Care Design Group, a London based health and residential services planning firm. 

He has given service to the Board of Trustees of Deer Meadows of Philadelphia, Silver Springs and Martin Luther School, and is a trustee emeritus of Tiffin University of Ohio. He is a member of the Phoebe Ministries Foundation Board, and past Board Chairman of Friedman Village, a retirement community in Ohio.

Rick holds a Bachelor of Arts degree from Muhlenberg College, a Master of Arts degree from Lehigh University and a Doctor of Laws (honoris causa) from Tiffin University. He is a licensed nursing home administrator.

To contact Rick:

Freddi Flax, Principal

Freddi Flax has been in the senior living, assisted living and health care profession for over twenty years. She directs the marketing and sales engagements for RICKSTEPHAN & Associates.

Prior to RSA, Freddi was the Corporate Director of Marketing and Sales for NewSeasons Assisted Living Communities throughout the successful completion of a five-year business development plan that resulted in the construction and acquisition of 1,600 beds in the mid-Atlantic region. Under her leadership, the company experienced exceptional census growth and achieved start-up and occupancy levels that exceeded industry standards and competitor experience. She developed signature sales systems; authored, conducted and supervised ongoing training programs; recruited, trained and directed a dynamic sales and marketing team; and created unique advertising and promotional campaigns.

Freddi has a career foundation in marketing and social work. As a social worker for Beverly Enterprises, she developed the Beverly Referral Network, a central referral clearinghouse for Philadelphia nursing homes. She was appointed Senior Regional Marketing Consultant for the Northeastern United States by Beverly Enterprises: her responsibilities included overseeing the region's marketing, sales and customer service programs, as well as hiring and training key marketing personnel in Pennsylvania, New Jersey, Connecticut and Maryland. She had direct responsibility for 3,500 beds.

As Marketing Director for Chestnut Hill Hospital's Springfield Residence, she helped develop and implement an innovative hospital-wide customer service program.

Freddi has been a featured speaker on healthcare marketing, sales and customer service at the Association of Jewish Aging Services (AJAS), the National Association of Senior Living Industry Executives (NASLIE), the Pennsylvania Assisted Living Association (PALA), Pennsylvania Association of Non-Profit Homes for the Aging (now LeadingAge), the Marketing and PR Society of Pennsylvania, and the Association of Personal Care Administrators (APCA).

Her early training in therapeutic communication, hypnosis and neurolinguistics has contributed to the creation of RICKSTEPHAN & Associates' distinctive marketing, sales and customer service training programs, Embrace The Customer and Worksite Magic.

Freddi is a licensed personal care administrator and holds a BS in psychology.

To contact Freddi:


Rod Jackson, NHA; Medicare, Medicaid & Regulatory Compliance Specialist
Rod Jackson's twenty-plus years of health care management has spanned all aspects of senior living, with an impressive track record of overcoming obstacles in regulatory compliance while deftly controlling finances.

A former recipient of the Philadelphia Administrator of the Year Award, Rod's leadership skills and extensive knowledge of regulatory compliance have created a legacy of facilities operating profitably, free from deficiencies, and with stable census levels. As Executive Director of Stenton Hall Nursing Home in Philadelphia in the 1990s, Rod's leadership brought the facility from eighty-nine pages of deficiencies to deficiency-free for four years. At the same time, Rod's  financial management brought the facility from large yearly deficits to consistent, healthy profits.

Rod expertise in turning around under-performing facilities lies not only his technical knowledge of regulatory issues, but also his proven skills to build and empower management teams to overcome operational crises.

Prior to working with RICKSTEPHAN & Associates, Rod served as the administrator of Pine Run Health Center in Doylestown, PA; General Manager of NewSeasons Assisted Living in Chalfont, PA; Executive Director of Stenton Hall Nursing Center in Philadelphia, PA; and President of Northwood Nursing Home in Phildelphia, PA.

Rod is a licensed nursing home administrator, and a graduate of The Pennsylvania State University

To contact Rod:

Lauren Flax, IT Support / Research / Writing

Lauren Flax has over ten years experience in health care and online marketing. Lauren began her career in long term care marketing and sales, and brings a wealth of experience in the "behind-the-scenes" aspect of sales, including survey development, lead analysis, professional writing, web content authoring, and search engine optimization.

Prior to joining RICKSTEPHAN & Associates, Lauren was the product manager for an online retailer, responsible for the procurement, promotion, and publicity of the retailer's products.

Lauren is a graduate of the Pennsylvania State University and The Johns Hopkins University, with degrees in Health Policy and Administration, and professional writing. Lauren also holds certificates in website development and design, and web analytics and advertising.

To contact Lauren:

MTK: Mystery Shopper Extraordinaire!

MTK, a retired teacher and coach, is RICKSTEPHAN and Associates' secret weapon for exploring and analyzing competitor services, appearance, customer service skills, and selling strategy. MTK is an age appropriate, knowledgeable and thoroughly charming undercover detective. MTK has never been “outed” and provides valuable intelligence that might otherwise be difficult to obtain for RSA clients.



Elaine E. Bloskis, Affiliate
Elaine Bloskis is a seasoned healthcare professional with over 30 years of experience.  She was the former Executive Vice President of Presbyterian SeniorCare where she was responsible for the management and oversight of the Southern Division as well as marketing, advertising and public relations.  

She has held multiple positions in various capacities.  In her early career she helped establish one of the first search and recruiting firms in the greater Pittsburgh area now known as Robert Beech West, Inc.  Following that effort, she worked in the field of mental health.  Elaine was also a twelve year employee of Manor HealthCare, Inc. where she was instrumental in the development of new markets and opened the Pittsburgh region for that organization.  She played a significant role in developing new products that included assisted living and dementia care.  The Pittsburgh expansion of Manor HealthCare, through her corporate leadership, resulted in the successful start-up of approximately 25 skilled nursing, assisted living and dementia specific communities.

Elaine has re-activated a family owned and operated recruitment and consulting business known as HealthCare Network, Inc.  The focus of HealthCare Network, Inc. is to conduct search and recruitment efforts and provide consultative services to healthcare communities.

Elaine holds multiple memberships in professional organizations that include PANPHA and AAHSA.  She has served as chairperson of Washington County Health Partners.

Stay ahead of changing state regulations! We help our clients in Pennsylvania successfully navigate the changing Pennsylvania assisted living and personal care home regulations.

Long Term Care Consulting  | Nursing Home Consultants  | Assisted Living Consultants  | Retirement Consulting and Management

Contact Rick Stephan,, or Freddi Flax,
Blue Bell, Pennsylvania 19422
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